Since being a geek is sexy these days, it seems everyone is looking to start his or her own tech blog. It’s fashionable these days for an IT blogger to dream of being the next Mashable. Besides that, brands have now turned interest to becoming publishers, so it seems everyone wants to talk tech – even those who aren’t exactly credible in the space. The truth is, however, that an IT blog is only as good as its content. Deanna Brown, CEO of Federated Media Publishing, says it best: “Content, in the right context, is ultimately king.” That’s why a technology blogs that knows how to present an interesting story is the one to thrive. These days, it isn’t just about reporting on a new product or a technological event, but rather, how the post engages the IT blog readership.
That’s why most people choose to read SheBytes; because it is not simply “another” tech blog. SheBytes is all about perspective; that is, the female perspective -which is unique! As it relates to technology, men are interested in functionality (ex: “what can it do?”), while women are interested in practicality (ex: “what can it do for me?”). While most technology publications are authored by men; and therefore, they address only the male perspective, SheBytes, edited by Renee Schmidt, addresses both. Yes, the SheBytes technology blogs is focused on technology, but with practicality in mind; making sure the reader walks away with an understanding of how they can practically apply the respective technology they’ve read about to improve their lifestyle.
SheBytes founder Renee Schmidt has been involved in several IT start-ups (she co-founded a cloud computing company, amongst others) so you can be sure that she knows her stuff. That said, her posts never sound like they’ve been written by a tech zombie -they grab the interest of even those who aren’t tech savvy. Renee makes it a point not to alienate anyone who wishes to follow her IT blog. Perhaps that’s why she’s a trusted source in the media, having appeared many times on networks like FOX News, where she consistently offers balanced and comprehensible views about the latest tech news.
SheBytes too reports on the latest tech news; having been one of the first tech blog to write about the Stuxnet virus, giving readers an overview of how cyber-wars may replace conventional wars in the coming years.
If you want to keep up with a variety of stories in technology -everything from the latest app (like Pair, for lovers), the lives of geek-celebs (like the Zuckerberg wedding), or even whether its wise to invest into the Facebook IPO, then SheBytes is the technology blogs for you.
Renee Schmidt knows technology. But not only that, Renee knows how to tell a story (i.e. which details to provide and which to leave out), that’s because Renee understands that no one wants to read an essay. SheBytes is all about concise and practical -to improve your lifestyle! That’s why the SheBytes readership is so diverse -with loyal fans all over the world.For more info:://www.shebytes.com
Renee makes it a point not to alienate anyone who wishes to follow her IT blog.
In this video, we cover the user tech blog (sub blog) feature of TechnoBuffalo