High Tech Public Relations: Still About Making Connections

Effective high tech public relations is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, among others. Today’s audiences are more mobile than ever before in history. While seemingly constantly on the move they are never out of touch, thanks in large part […]

High Tech PR: Do Your Efforts Match Your Performance?

High tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing. With fierce competition in virtually every hi tech sector, all high tech companies have the need to employ a consistent high tech PR strategy. If you are already committed to a high tech […]